When I was approached by JC Killin to redo their company website, there was two things that I knew we had to address. One, how to stand out in an area saturated with general contractors, and two, we need to let their work do the talking. JC Killin has an awesome portfolio. We needed to show that off. So after designing and executing a carefully planned out SEO campaign, we thought what do people want to know before the hire a GC? What is the quality of their work and who is going to be walking around their house? Utilizing JC Killin’s loyal customer base, I came up with a site that showed off their craftsmanship and complimented it with testimonials and an in-depth look at each project.